Elements of the Crystal Darkness Campaign
Crystal Darkness – The Documentary
A riveting 30-minute film to be broadcast on all local
stations as part of a roadblock.
Crystal Darkness – Spanish Version
A Spanish version of the Crystal Darkness to be aired on
Spanish speaking stations.
Television Promos
A customized set of :30 Second TV spots to promote the programs
airing in both English and Spanish.
Radio Spots
Customized :60 second radio spots promoting the airing of
Crystal Darkness in both English and Spanish.
Poster Flyer
Flyers promoting the air date, sponsors and participating stations
available for distribution through schools, the community and newspapers.
Newspaper Ads
Ads promoting Crystal Darkness, scaled to proper sizing.
Anti-Meth Posters
Posters available for distribution in the schools.
Video Billboard Animation
A 10-second animation compatible with large marquee video signs.
Crystal Darkness – The Campaign Blueprint
A 10 minute video documenting the success of the campaign to be
used for recruiting partners and funding sources.
Music Video
A 4 minute Music Video featuring the “Meth Song” available for
airing on all stations.
Website
A Crystal Darkness website with sections customized to feature
local resources.
PR Kit
Public Relations support to all media outlets to help publicize the event.
PSA Campaign
A series of :30 Second TV spots to be used as a follow-up PSA
Campaign to the documentary’s airing.
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On January 9 th, 2007, the community of Northern Nevada fought back against Meth. In a historic and unprecedented event, a 30-minute documentary titled Crystal Darkness aired in a roadblock, which meant it was broadcast simultaneously on almost all stations in the area.
The Crystal Darkness Campaign was a unique collaboration between the local media, schools, law enforcement, recovery specialists and the business community. It was spearheaded by Secret Witness a local non-profit crime stopping organization.
Because of the publicity leading up to the airing of Crystal Darkness, it is believed by many to have been the most watched program in Northern Nevada history.
The results of the historic airing will be realized for years to come and the campaign is just the beginning. However, the initial response was dramatic. One of the most significant positive affects of the campaign was that it brought the community together in the fight against Meth and now we are now completely mobilized to fight back to protect our youth and neighborhoods against this terrible drug.
Since the broadcast, Secret Witness has been contacted by cities throughout the nation and is offering to assist other communities in hosting their own Crystal Darkness Campaign.
We have developed a blueprint that we believe can work in any city in the nation and it is extremely cost effective and very powerful. We believe it will revolutionize the way that community education concerning this drug is delivered.
If you are interested in getting more information about hosting a Crystal Darkness Campaign in your city, please contact us today at info@globalstudio.com or 775-853-8333.
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